McDonald’s
We have implemented some subpages for the McDonald's Czech Republic website that reinforce their commitment to responsibility and transparency in raw materials.
In collaboration with advertising agency DDB, we implemented selected subpages for the McDonald's Czech Republic website that highlight their commitment to responsibility and transparency in the area of raw materials. Our work included:
Subpage "Responsibility and raw materials"
We have created a modern, user-friendly website that clearly presents the principles of sustainability, ethical sourcing, and environmental care to visitors.
Raw materials overview pages
We have implemented separate sections dedicated to individual basic raw materials (e.g., beef, potatoes, vegetables).
Other subpages of the website
We also worked on the creation of other thematic sections that support the main brand message.
By working closely with DDB, we ensured that the information structure and visual style of the site is consistent with McDonald's corporate identity while delivering a clear and understandable message to end users. The project contributed to strengthening public trust in the transparency of the supply chain and supported the image of McDonald's Czech Republic as a responsible brand.